The SERP is the ground truth. We cluster every query by intent, classify the page types that rank, and let you replay the SERP over time so you can see exactly when leaders rose, when laggards fell, and what kind of content Google promotes today.
Intent-based clustering
Group queries by the underlying intent Google rewards — informational, commercial, navigational, transactional.
Top-ranking page types
Classify the SERP by page format: listicles, product pages, hubs, calculators, reviews, comparisons.
SERP snapshots by date
Save SERP states on specific dates so you can prove what was ranking and when.
Compare historical SERPs
Diff two snapshots to see exactly which pages entered, dropped or shifted positions.
Entries and exits feed
A clean stream of who appeared in the top results and who fell out, per query and cluster.
Ready to see it in action?
Connect your data, plug in your competitors, get a ranked list of moves.